Context

Absolutely! With Context, you can show, hide, add, or rearrange theme sections to create unique variations. Easily add new sections, reorder them, or remove existing ones—all without code. Then, target these variations to different audiences or use them for A/B testing to see what works best.

No, Context is a no-code platform. It integrates directly with Shopify's native theme editor, allowing you to create personalized experiences and run A/B tests without writing any code or requiring technical skills.

Content variations are different versions of your Shopify store's sections that you create within Context. To create a variation, you select the "+ Variation" button within a recipe in Context. This opens the native Shopify theme editor, allowing you to modify the content, appearance, and layout of your existing theme sections for a specific audience without affecting your default theme.

Context works directly with your native Shopify theme sections and the Shopify theme editor. This means you don't need to use a separate editor or inject complex code. Context scans your existing theme templates and sections, allowing you to show, hide, add, or rearrange these elements dynamically based on the rules you set, all while preserving your store's original design.

Context works natively with Shopify’s theme editor and section-based architecture, ensuring seamless integration with any theme— including custom themes that follow Shopify’s best practices. Unlike other apps that require third-party editors or complex code injections, Context personalizes content directly within your existing theme sections. This means you can create dynamic shopping experiences while maintaining full design control, effortless compatibility, and a smooth user experience.

A recipe in Context is a combination of content variations, rules, and analytics designed to personalize the shopping experience on your Shopify store. It allows you to create different versions of your store's content (content variations), specify when and where these variations should be displayed (rules), and track their performance (analytics).

No, Context works with your existing theme sections, automatically enabling them for personalization. If you add new sections to your theme, Context will instantly recognize them, allowing you to create personalized variations without any extra setup.

Yes, Context works seamlessly with any third-party sections or templates that are compatible with Shopify. Since Context renders variations using Shopify’s theme editor, any section that functions within Shopify will work effortlessly with Context.

Yes, Context’s powerful rule engine allows you to leverage your existing customer segments from Shopify or Klaviyo. Additionally, you can build custom segments by combining various rule types, such as UTM parameters, geolocation, domain referrals, date ranges, weather conditions, and more. This flexibility ensures you can target your audience precisely for personalized experiences.

Yes, Context maintains a user’s session between visits, so you can personalize their experience even if they’ve not yet logged back in.

*Return visits must be conducted in the same browser and are subject to privacy standards.

No, Context is designed for optimal performance. It delivers personalized content in milliseconds (under 15ms) with zero flickering, ensuring fast load times and a seamless user experience for your customers. There are no performance trade-offs associated with using Context.

Yes, Context has built-in A/B testing functionality. Within any section in a recipe, you can select two or more content variations. Context will automatically enable A/B testing, allowing you to see which variations perform best with your audience without needing to write any code.

Context evaluates recipes in a top-to-bottom order as they appear on your dashboard. When a visitor comes to your store, Context checks each recipe in sequence to see if its rules match the visitor's characteristics. Once the first matching recipe is found, Context applies its content variations. Therefore, the order of your recipes is crucial for ensuring the most relevant content is displayed; more specific recipes should generally be placed above more general ones.