
Display a new collection to visitors who've purchased before
Show a specific banner to visitors from Toronto between July 1-4
Swap marketing sections across templates for visitors from an ad
Display rain gear when it's going to be wet in the next 7 days
FAQ
Does Context require me to code anything
Context is a no-code, real-time personalization and merchandising platform.
How does A/B testing work in Context?
It’s very simple. Select one or more variations in any section and A/B testing is instantly enabled. Context will split the traffic evenly across each of the selected variations and provide valuable metrics to help you make better marketing decisions.
How is Context different from other personalization apps?
Context is a no-code personalization solution.
There’s no need to add any additional sections or blocks to your theme. Context automatically turns your existing theme sections into areas of personalization. This means you can be up and running in under 5 minutes (Likely way under 5 minutes)
Create new variations of content, apply rules and let Context handle the rest. It’s that simple.
How does Context work with my POWR app sections?
Create variations of content in any of your POWR apps. Copy the section ID that power provides for each piece of content. Then in Context create a new variation, give it an easily identifiable name, and apply the POWR ID.
Once selected, Context will automatically swap variations based on the rules applied.
Does Context work with our Shopify theme?
Context is built to work with all themes. In fact, when you create a new variation for a section, you’re using Shopify’s theme editor.
Do I need to add any new sections or app blocks to my theme for Context to work?
No, Context automatically turns your existing sections and app blocks into areas of personalization; However, if you add a new section to your theme, Context will automatically make it available for the creation of personalized variations.
For PageFly to work, you will need to have at least one PageFly section applied to your theme.
Does Context provide ways to create customer segments?
Yes, The power of Context is in its rule engine. Context offers you the ability to use your existing customer segments in Shopify or Klaviyo.
You can also build customer segments by using, or combining a number of other rule types (UTM parameters, Geolocation, Date range, Weather, and more).
Can Context integrate with other software and tools?
Yes, we currently have an integration for Klaviyo. This means you can use your existing customer segments to personalize your storefront.
Looking for a different integration? Let us know. We’d be happy to create new integrations.
Can you personalize an existing customers experience if they’re not logged in?
Yes, Context maintains a user’s session between visits, so you can personalize their experience even if they’ve not yet logged back in.
*Return visits must be conducted in the same browser and are subject to privacy standards.


Recipe details
Create a customer segment, add and select variations, apply rules and measure the results.
Preview your recipe
Customer segment recipes are triggered by rules.
The preview button offers marketers the ability to see what the changes will look like once a recipe is run.
Add a variation
Each section in your theme is represented here in a recipe.
To create another variation of your section, simply click the "+ Variation" button and get creative.
Select and save your recipe
Once you've create your variations, select the ones you'd like to display when this recipe is run.
Don't forget to click save.
Edit your variations
You can always edit each of your variations.
Once you edit a variation it will be updated across all recipes that use it.