Cooking with Context

Maximize Sales by Displaying Timely, Localized Events to Visitors from Specific Locations

Set the table kids. This will be ready in a jiffy đź’Ą

Unlock the power of personalized marketing. Imagine visitors from Toronto arriving on your site and seeing a banner tailored just for them, during the perfect time. With a few easy steps, you can schedule a promotion that speaks directly to their needs, leading to stronger connections and higher conversions.

By delivering a location - and time-specific promotion, you’ll not only enhance the customer experience but also drive sales and increase your chances of repeat business. Personalized engagement leads to higher conversions and boosts customer lifetime value.

A perfect recipe for serving up a personalized experience that hits the spot!

Level: Easy
Yield: CVR CTR CLVT
Prep Time: 3 min
Category: Promotion

Recipe Goal

Hero banner for a general audience

Before

Hero banner for visitors from Toronto during Oct 1 - 27, 20XX

After

Ingredients

Rule(s)

  • Date range rule type
  • Geolocation rule type

Section(s)

* You can substitute the “Image hero split” for any section. Boom!

Instructions

Step 1

Start by adding the “Image hero split” section type* to your theme if it’s not already there.

Step 1 - Recipe 1

Step 2

In Context select the “Create recipe” button.

Step 2 - Recipe 1

Step 3

Give your new recipe a unique name. We’re going to use “Toronto customers”.

Step 3 - Recipe 1

Step 4

By default, you’ll be dropped on the rules page, where you create the conditions for your visitors to be displayed content relevant to them.

In our case, we want to display a new “Image hero split” to visitors from Toronto between October 1-27, 20XX.

Step 4 - Recipe 1

Step 5

Start by selecting the “Date range” rule type.

Step 5 - Recipe 1

Step 6

Now select the date range for this rule. We’re going to select October 1-27th, 20XX.

We’re going to take this a step further though, we only want to display this to visitors from Toronto during this date range.

Select the “Add another rule” button.

Step 6 - Recipe 1

Step 7

Select the “Geolocation” rule type.

Step 7 - Recipe 1

Step 8

Type in the location that you want this banner to display to. In our case we’re going to display it to visitors from Toronto.

Step 8 - Recipe 1

Step 9

Once you’ve created the audience rules, select the “Content variations” tab so you can create and/or select the content this audience should see once the rules are run.

Depending on where you added the “Image hero split” section, you should select the appropriate template it’s been added to. In our case it’s been added to the homepage template.

Once on the correct template, you should see your “Image hero split” section in the same order as it is on your theme. Select the “Add content” or “+ Variation” button to whip up your new variation.

Step 9 - Recipe 1

Step 10

Give your variation a unique name. In our case we're calling it "Toronto classes now open”.

Step 10 - Recipe 1

Step 11

Once you’ve create the variation and opened it in the theme editor from the modal, you’ll be presented with all the properties you have in your theme for this section type. Add a pinch of creativity and create your new variation. Once you’re happy, savethe variation and close the tab.

Step 11 - Recipe 1

Step 12

Now that you’ve created your new variation, select it and remember to hit save. Your new recipe is now ready to be displayed to your visitors from Toronto.

Step 12 - Recipe 1

Step 13

After saving, preview your banner using the big green preview button.

Step 13 - Recipe 1
Step 13 - Recipe 1

Serve up more sales with targeted, relevant marketing!

In minutes, you’ve created and scheduled a banner to be shown to visitors from Toronto between October 1-27, 20XX. This strategy increases the likelihood of converting visitors into buyers by meeting them with relevant, timely content.

Pro Tip

Regularly updating and refining your banners ensures they stay fresh and aligned with your audience’s evolving preferences. This helps maximize engagement, drive more conversions, and ultimately increase sales over time.

Share your results!

Share your results and how personalization has driven your sales by tagging #ContextResults on socials.